Makes Me Want to Vomit...

Do you want to know what is super annoying??? The Kay jewelry commercials. And here is why. They are tremendously sexist and condescending. For example, a storm is brewing outside. And it's super windy and the rain is coming down hard, and then of course, there are the thunder and lightening. Don't most of us just love storms like that? As long as we aren't three years old, of course. I remember one particular stormy night in Virginia when the wind was howling and the crash of thunder was so close to my window that it sounded as though someone was shaking an aluminum sheet next to the house. The room would light up, and I opened up the shades so I could watch the goings on.

And then the commercial comes along, and a helpless woman runs to the arms of her all powerful and so protective husband who will save her from that frightening storm. Can I name all the things that are wrong with this? First, how does a mere mortal protect another mere mortal from lightening strikes, really? Is he Thor? No...he's a mortal. Second, why does a grown woman feel fear when lightening strikes and winds rage? Every adult woman I know thinks a good storm is pretty awesome to watch. And finally, what does jewelry have to do with this little scenario? Nothing, that is what.

You want to know what I think? I think a six year old girl whose been watching too much Sleeping Beauty wrote this commercial. That or a delusional man. But the problem is that almost all of these "romantic" commercials include a man who is telling his wife/girlfriend how brave and strong he is and how she will be safe with him. Maybe this sounds like a bitter feminist rant from a woman who wants what these commercial portray.

That's not the case. I just want the women to have a backbone. That and I don't buy it. It isn't romantic. Women aren't weaklings waiting for men to save them. It's lame and condescending to watch a grown woman act like a little girl running to the arms of her daddy. And it makes me NOT want to purchase anything from Kay. No...the commercials do not inspire romance but rather nausea.